Talking Cake with Star Baker Pichet Ong

By Jessica Wolfrom, photography by Jennifer Chase

For Pichet Ong, a four-time James Beard Award–nominated pastry chef, dessert will never be just the afterthought: It’s the entire idea.

For Pichet Ong, a four-time James Beard Award–nominated pastry chef, dessert will never be just the afterthought: It’s the entire idea.

There’s no need to save room for dessert when you can make it the star of the meal.

For Pichet Ong, a four-time James Beard Award–nominated pastry chef, dessert will never be just the afterthought: It’s the entire idea.

Ong has made a name for himself reinterpreting classic desserts and infusing them with Asian ingredients from his childhood, like the Ovaltine Kulfi or the Vietnamese tapioca coffee affogato he created for Spice Market in New York.

But cake has become a constant in his current role leading the pastry team at The Line Hotel’s Brothers and Sisters and Spoken English. And these aren’t just any cakes. They are pillowy, meringue-based confections with multiple layers. Even for those who foreswear sweets, Ong’s cakes have proved hard to resist.

Cakes are celebratory, but Ong shows us that they can also be cerebral.

This June Edible DC is celebrating its fifth anniversary and we thought there was no one better to cut into a birthday cake with than the master himself, Pichet Ong.

Edible DC’s fifth birthday cake, made by the master Pichet Ong himself.

Edible DC’s fifth birthday cake, made by the master Pichet Ong himself.

What makes the perfect birthday cake?

When I make a cake for someone, I try to incorporate the personality and emotion of that person into the cake. Cake has a long history and different purposes, but for me, I want it to be celebratory—something that is meaningful.

How did you think about creating Edible DC’s birthday cake?

In the process of making the cake for Edible, I wanted to do something seasonal and very current. Edible DC is a publication about food, but not just food—it’s also about the history of food, about agriculture and the local food scene.

And certainly, the emotion and the feeling that evokes from using these strawberries, I wanted it to taste and feel like spring.

I used a layering structure on the inside and a very simple covering on the outside so that there is an element of surprise. I want people to be, like, ‘Oh, wow, there is so much going on inside the cake.’ Which is maybe also how my personality is—there’s a lot more than meets the eye.

You make cakes every day, and I’ve heard you eat sweets to start the day. What’s your philosophy when indulging in dessert?

I grew up in a culture of eating desserts. I’m Chinese, but I lived in Thailand for a little while with my dad and my mom. There weren’t particularly strict rules with eating, but there were very strict rules with everything else. My dad had a very eclectic habit: He liked to start the day with some kind of sweet item.

I see dessert as food, as sustenance—as a meal. That’s why I keep the ingredients fresh and real. I think real desserts should be highly perishable, like salads or seafood.

The best desserts often provoke nostalgia—they remind us of our favorite childhood foods. How important is nostalgia to you, and how do you play with this idea in your desserts?

If you look at every dessert I’ve done, it’s always based on something that’s intended to be reminiscent of something you’ve had before. Ironically, it’s extremely challenging to do a dessert that you’ve had a million times before and make it as good or as interesting.

Take apple pie or strawberry shortcake, for example. I am telling you, it’s very hard. To duplicate that emotion or taste is not easy.

But I use that as a jumping off point to create a new dessert. People like being reminded of the familiar. But then, to make it my own, I’ll add saffron or spices into it and make it something new.

What is the most underappreciated ingredient or flavor when making dessert?

I like savory ingredients a lot. I think savory flavors can be successfully translated into desserts. Probably the most extreme example would be onion or shallot. If you caramelize shallots or onions, they become sweet and complex and very aromatic.

Crème fraîche ice cream with caviar was something that I kept on the menu at P*ONG in New York. I’ve also made black garlic ice cream. It was a true blend of a sweet and savory and people remember it.

Here at Brothers and Sisters, I love saffron. Typically, when people think of saffron, most think immediately of risotto, seafood and paella. But it’s beautiful in dessert. I like to take a very popular item and add something like saffron. Right now, we have a molten chocolate cake with a white chocolate ganache center that I have infused with saffron.

 ou’ve become famous for eschewing super-sugary desserts and focus instead on flavor and structure. What is your attitude about sugar and fat these days?

Sugar and fat are first and foremost a seasoning ingredient. Because I do pastry, I need to use sugar for chemistry. For all the recipes, I use enough for it to interact with the yeasts in the bread and doughs. Same thing with salt. It should enhance but not overpower. I am not a big fan of extreme tastes or foods with one note. You need balance.

Speaking of structure, you got a master’s degree in architecture from the University of California, Berkeley. How does this expertise play into your desserts today?

I do think about structure but it’s not the focus. But what I learned most from architecture is the idea of the contextual. That everything you do needs to make sense—in terms of style. It has to be tasteful and cohesive. It is the same thing when you dress [or cook]. It all needs to go together.

I’ve heard you were a self-taught chef. Who influenced your desire to cook?

My mom and my aunt who taught me how to cook. I was surrounded by women in my family who cooked. I think I’ve always had a knack for cooking and I’ve always had the palate. My parents used to tell me at a very young age that I was an adventurous eater.

Often when we think of pastry chefs, we assume they are women. Do you see this norm changing? How much does your identity matter in the kitchen?

Now, it’s not as relevant, but when I first started, things were different. There were more women than men in pastry. Now it’s not so much an issue.

But the most drastic difference is in diversity. We have come a long way, especially in management. There is more and more representation and it isn’t just about race. Now there are more gay chefs, and women chefs, too. But we still have a long way to go.

On Twitter, you are a self-proclaimed “food pimp.” Can you tell us what that means?

I am a big fan of OPD—Other People’s Desserts. Pastry chefs, and chefs in general, can often get closed off in cliques. But I am a fan of stepping outside of that and just showing up and elevating other people’s work.

Speaking of Other People’s Desserts, what is the best dessert you’ve had in DC that you haven’t made yourself?

I don’t want to pick! But I Like Caitlin Dysart’s desserts at Centrolina.

When you crave foods, do you crave sweet or salty?

Both for sure, but I would say mostly salty. My ideal meal is always raw fish, steak and cake—in that order. So, like a sashimi starter or a seafood tower, followed by a steak and then finished with some sort of creamy cake.

If you could make dessert for anyone, who would it be?

Ruth Bader Ginsburg. I’d just want to sit down with her and share a conversation and a piece of cake.

What’s your favorite cake?

Strawberry shortcake.

 

Who is Ferd Hoefner?

Local Food Champion Wins 2018 James Beard Leadership Award

Interview by Reana Kovalcik, photography by Space Division Photography

Ferd hoefner in his takoma park garden.

Ferd hoefner in his takoma park garden.

With consumer demand for organic, locally grown, pasture-raised, good-feeling, good-for-you food at an all-time high, why is it that most Americans still understand so little about the policy aspect of our food system? Perhaps one reason is that policy heavy-hitters like Senior Strategic Advisor for the National Sustainable Agriculture Coalition (NSAC) Ferd Hoefner eschew attention, craving a good key-lime pie more than they’re likely to ever crave the limelight.

Thrust into the world of celebrity chefs and “foodies” following his recent receipt of a James Beard Leadership Award, Ferd Hoefner is one reluctant food and farm hero whose name everyone should know.

For roughly 40 years, Ferd Hoefner has been at the forefront of the sustainable food and farms movement. Among agricultural policy wonks, Hoefner is a hall-of-famer who can always be counted on to have the answer to questions about the Farm Bill (he’s been working on them since the 1970s) or to explain arcane rules and regulations. DC ag journalists have him on speed dial, as do many senior congressional and administrative staff. Outside expert circles, however, his name is rarely uttered—until now.

You’ve helmed the National Sustainable Agriculture Coalition (NSAC) in one way or another for the last 30 years. If you had to give a freshman Member of Congress a quick elevator speech about what NSAC does, what would you say?

NSAC represents farmers who are interested in protecting the land and the legacy of family farms in this country. We do that largely through our member organizations, who work at the local and state level and interface directly with farmers and communities on the ground. NSAC bands them all together at the national level, and from our position here in DC we serve as vehicle through which our members, and all the farmers and other stakeholders they represent, can weigh in on pressing policy issues that affect their lives. 

Why should the average American who isn’t a farmer care about this work?

Family farms are the bedrock that agriculture was established on in this country over a century ago, but consolidation is happening really rapidly. Some folks that favor the rise of the mega-farm will try to tell you that larger-scale farming means more economies of scale, and cheaper, better food—but that’s not true. The consolidation that’s happening isn’t so that corporate agribusinesses can make your food cheaper, it’s to increase economic returns and the ability to control land for the ownership class.

The big thing going on right now in the world of ag policy is that it’s a Farm Bill year. Explain to readers what that is in a nutshell.

The Farm Bill is the primary, but not only, federal legislation related to both farm policy and food policy. It’s particularly important because it’s so big and covers so much—from food stamps to forestry. It’s also important because [its renewal] happens routinely every five or so years, and that means there’s more democratic process and opportunities for the public to weigh in and try to move the legislation in a more progressive direction. The current Farm Bill expires on September 30, 2018, so it’s an incredibly important time to be contacting your Congress members.

So the Farm Bill isn’t just about farmers then?

It’s certainly important for farmers, but not just farmers, no. This bill affects what we eat, how we eat and who has access to that food. It’s incredibly important to every American who eats—so that’s all of us.

Reana KOvalcik and Ferd hoefner spend time with Little Nettie, Ferd's chicken. 

Reana KOvalcik and Ferd hoefner spend time with Little Nettie, Ferd's chicken. 

Let’s talk a bit about you. You didn’t grow up on a farm, so how did a boy from Long Island come to find his farming roots in Washington, DC?

Right. I didn’t grow up on a farm and had limited farm experience with agriculture before coming to DC. I had come out of the peace movement and was off to college when the world food crisis was in full swing, so as an academic and an activist I became very involved and interested in that.

In the late 1970s, I was just dabbling in domestic agricultural issues, but then the famous 1979 Tractorcade happened. Farmers came on their tractors to DC to demand more support from Congress, and they ended up staying out on the mall for months! That was enough to get the organization I’d been working for, the Inter-Religious Task Force on U.S. Food Policy, to switch to more of an emphasis on domestic policy and I was asked to be part of that effort. I was learning by doing because I was immediately thrown in. It was trial by fire, and 40 years later I’m still at it. 

DC has changed a lot in the 40 years that you’ve been working here. In fact, the old bakery where you used to work, Heller’s, is now a very posh restaurant and café—Ellē. How do you perceive the cultural shifts around food that the city has undergone?

When I came to DC, I was interning on Capitol Hill, but I also needed to pay the rent. So I started working at Heller’s Bakery on Mt. Pleasant Street. I’d start very early in the morning, around 4:30am, help bring the donuts and things out from the back bakery, clean the floors, etc. I’d stay through the opening rush, until around 8am, because when it opened there were always folks waiting in line at the door. Then I’d dust the flour off my clothes and head for Capitol Hill!

I haven’t seen the space since it became Ellē, but it’s cool that something is there that retains some of the flavor. What I miss in this city is the real bakeries, though. Heller’s was one of the last ones in DC. There are the various chains and there are newer places that just sell muffins and scones and things, but there aren’t really full-service bakeries around anymore.

OK, let’s come back to the present. You’ve been leading this work for over 40 years, you just won a James Beard Leadership Award, why don’t most people know who you are?

One of the not-so-hidden secrets of being an effective advocate is making sure that the attention focuses on the elected officials, who you’re hopefully convincing to champion your causes. We want the attention on those champions and on the programs themselves, that’s better for the movement. 

Maybe the more pertinent question, then, is: Everybody eats, so why do so few people know anything about “food policy”?

People are interested; it’s just a complex system. The policy levers that affect it are complicated and arcane, so it takes a certain amount of hardcore interest. It’s one of the difficult things about the advocacy job, trying to communicate why a particular policy or proposal is something the general public should care about.

There are a few programs that should very understandable to folks who care about their food but aren’t wonks like me, though—like the Farmers Market and Local Food Promotion Program (FMLFPP). That’s one that NSAC helped to develop and shepherds to this day. The name of the program is a bit of an obstacle, but the benefits are pretty clear and there’s no shortage of folks interested.

Since this is for Edible DC, let me ask a question about eating. What was your favorite dish growing up?  

Growing up, if you asked my family they’d cite one of two things: lentil soup, which I’m not sure my siblings appreciated, or we also had a tradition growing up that on your birthday you could make a request for dinner. I usually requested Rouladen, a cut of beef that’s prepared by rolling it around vegetables and pickles. It’s a German specialty. 

Last thing: I can’t let you leave without asking about the infamous “Hoefner Food Pyramid.”

Hah! Well, I didn’t brand that, just to be clear. I just have a fondness for beer, bourbon and potatoes is all. Beer and bourbon are part of any complete diet, firstly. I also have a fondness for potatoes, despite the fact that potatoes are routinely trashed by nutritionists and foodies. I like ’em, and that’s all I have to say.

Reana Kovalcik is the associate director for communications and development with the National Sustainable Agriculture Coalition, as well as a member of the Slow Food USA National Policy Committee and vice chair of the Slow Food DC board. Despite being a city girl her whole life, Reana has always been interested in good food, sustainable agriculture and protecting the natural environment.

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